Phase 2: Positioning, Strategy & Roadmap

Months 4 - 6

Where The Numbers Get Real.

Core Deliverables:

Pricing Model

Calculating international landed costs, distributor and retail margins, final consumer price, and exchange rate conversion. You see the real margin structure before you commit to a market, not after.

Competitive and Pricing Analysis

Mapping the full competitive and pricing landscape in each target market, so your positioning is built against what's actually there, not assumptions.

Total Cost of Entry Model

Calculating the funds and resources required to support market entry by implementation stage, with a timeline and localization milestones. The full investment, in view before the first dollar goes out.