A GLOBAL PRICING MODEL

One of the most common and costly errors new exporters make is export pricing. It usually starts with domestic pricing, converted at the current exchange rate, with freight added. This isn't a strategy that actually works in international markets. It ignores local purchasing power, competitive pricing, and other costs that go into the final consumer price.

A premium pet food brand entered a market with a distributor who set pricing on their own, with no shared strategy to work from. Within the first year, retail pricing had dropped by nearly a third. A retail partner threatened to drop the product over the inconsistency. Sales fell far faster than the market around them, while competitors who held their position kept growing.

The foundation of that approach helped correct course. A market and competitive analysis gave leadership the visibility to see exactly where pricing had moved and exactly where the brand stood against the competition. Leadership had the credibility to direct the conversation, not just react to it.

You get that same visibility. Your Export Pricing Model calculates landed costs, distributor and retail margins, and exchange rate conversion, down to the final consumer price your customer actually pays. Your Competitive and Pricing Analysis shows exactly where that price sits against the market, so you know your position before a partner has to tell you.

Your pricing strategy will be built to sustain growth well beyond market entry.

Pricing Strategy

Interior of a health food or supplement store with white brick walls covered in colorful text and images. There's a row of four brown chairs along a bar-height counter, with a potted plant in front. The walls display words like 'organic,' 'frozen,' 'pet,' and pictures of different foods and supplements.
Interior of a health food or supplement store with white brick walls covered in colorful text and images. There's a row of four brown chairs along a bar-height counter, with a potted plant in front. The walls display words like 'organic,' 'frozen,' 'pet,' and pictures of different foods and supplements.